Diageo has launched a premix which blends Tanqueray London Dry Gin with its signature tonic in a bid to bring the bar to the consumer.
The Tanqueray & Tonic premix is the result of a push by Diageo to innovate in line with consumer insights.
The company was looking for new ways for consumers to experience its brands on more occasions, so it focused on everyday premium experiences they can enjoy at home.
Diageo recommends the premix is best served straight from the bottle, or poured into a glass over ice, with a generous squeeze of lime.
The drink pairs soft citrus tonic, with the delicate flavour notes of gin, and comes in a 275ml emerald glass bottle four-pack.
The RRP is $24.99.
