Gevity Rx’s Body Glue, a nutrient-dense bone broth solution, is now available in 225 Woolworths stores nationwide following a new partnership.
CEO and co-founder Mark Fowler said the launch into Woolworths followed the fast growth of Gevity Rx over the last couple of years.
“We’ve seen 50 per cent year on year growth, so launching our product into Woolworths is a credit to our passionate team, our innovative products and our unwavering commitment to making bone broth a mainstream staple and not a fad trend,” said Fowler.
Fowler details that the company initially started developing its bone broth solution and making it in 100kg batches. Gevity Rx now produces 20 tonnes a month.
“Our focus has always been to make bone broth easy to consume, affordable, accessible and delicious, without sacrificing the quality and we’re proud to have pioneered the bone broth category in the health food space," Fowler said.
The Lemon & Herb, A.M. Cleanse and Natural Bone Broth Body Glue products, are available in Woolworths stores around the country and can be found in the premium section near other sauces and specialised products.
