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PepsiCo Australia and New Zealand has added a new product for athletes wanting 'fiercer' hydration.

 

Gatorade Fierce is available in a new Strawberry flavour, as well as the existing line of Blue Bolt, Grape and Green Apple flavours which will be repackaged under the new label.

PepsiCo’s Brad Van Dijk said Gatorade Fierce has already found success in the US.

Gatorade's integrated marketing campaign includes a new national ad featuring AFL stars and ambassadors Gary Ablett and Scott Pendlebury.

Packaging News

The proposed US$11bn acquisition of WestRock by Smurfit Kappa has been given the go-ahead by the European Union’s Merger Regulator, and will see the creation of a $US34bn a year business.

The PKN Women in Packaging Awards has announced the 2024 judges – leaders and experts in their respective fields, changemakers in our industry, and above all, champions for women in packaging.

Australian B Corp and sustainable packaging company BioPak has acquired Australian-based reusable cup enterprise Huskee in a move to strengthen circular solutions.