PepsiCo Australia and New Zealand has added a new product for athletes wanting 'fiercer' hydration.
Gatorade Fierce is available in a new Strawberry flavour, as well as the existing line of Blue Bolt, Grape and Green Apple flavours which will be repackaged under the new label.
PepsiCo’s Brad Van Dijk said Gatorade Fierce has already found success in the US.
Gatorade's integrated marketing campaign includes a new national ad featuring AFL stars and ambassadors Gary Ablett and Scott Pendlebury.