PepsiCo Australia and New Zealand has added a new product for athletes wanting 'fiercer' hydration.
Gatorade Fierce is available in a new Strawberry flavour, as well as the existing line of Blue Bolt, Grape and Green Apple flavours which will be repackaged under the new label.
PepsiCo’s Brad Van Dijk said Gatorade Fierce has already found success in the US.
Gatorade's integrated marketing campaign includes a new national ad featuring AFL stars and ambassadors Gary Ablett and Scott Pendlebury.
Orora has delivered a robust first-half result for FY26, with double-digit EBITDA growth, strong cash generation and continued momentum in its Cans business underpinning performance across the group.
World Packaging Organisation has announced the winners of the WorldStar Student Awards 2026, with Australia emerging as one of the standout nations in this year’s global competition.
Australian packaging company Detmold Group is making measurable progress against its 2025-2050 sustainability roadmap. PKN takes a look at how this translates into practical outcomes for customers.
