Shell Coles Express and Reddy Express are bringing new bakery products to Victorian fuel and convenience stores. In collaboration with Morgan Hipworth, the Shell retailers are bringing a range of fresh doughnuts, cookies, cinnamon scrolls and muffins to shelves.
Made with Australian flour and fresh local ingredients, the range offers ready to go baked goods for on the move consumers.
Viva Energy fresh food category manager, Anna McDonald, said that the collaboration marks a point of difference for Coles Express and Reddy Express customers in the Food To Go space.
“Whether you’re looking for a sweet treat for yourself, your friends or family, or a snack to enjoy with coffee, there’s something for everyone in our Bistro Morgan range,” said McDonald.
“From muffins to scrolls, cookies and the hard-to-resist doughnuts, we know this will be a winner with our Victorian customers.”
Hipworth owns popular Melbourne bakehouse, Bistro Morgan, which has locations in Windsor and Fitzroy. The collaboration with Viva Energy, the company that owns the Coles and Reddy Express fuel locations, will have Hipworth and his team deliver fresh baked goods daily to the convenience stores.
“We’re thrilled to partner with Coles Express and Reddy Express to bring our unique and delicious offerings to their customers in Melbourne including doughnuts, cookies, muffins, banana bread and my famous cinnamon scrolls,” said Hipworth.
“This collaboration represents an exciting step for Bistro Morgan, and we can’t wait to share our passion for quality baked goods with a wider audience.”
The full Bistro Morgan range includes five doughnut varieties, six muffin flavours, chocolate chip and funfetti cookies, banana bread, and cinnamon scrolls. It will be available in over 100 selected Shell Coles Express and Reddy Express sites in Victoria.
