Menz Confectionery has launched a new tropical flavour of one of South Australia’s most iconic brands, FruChocs, bringing FruChocs White Choc Pineapple to supermarket shelves.
Tapping into the growing white chocolate trend that’s capturing consumer attention both locally and globally, the new flavour delivers a punchy pineapple centre wrapped in smooth, creamy white choc.
The launch follows the success of FruChoc White Choc Raspberry and reflects Menz’s ongoing commitment to innovation, responding to consumer demand for flavours that are both nostalgic and excitingly new.
Menz CEO, Phil Sims, said the flavour combination is a bold new addition to the company’s range.
“It’s the perfect balance of indulgence and tropical flavour, and we’re thrilled to share it with South Australians,” said Sims.
“Innovation is at the heart of everything we do, and with white chocolate enjoying a surge in popularity, we saw the perfect opportunity to re-invent the much-loved FruChocs and give them a sunny, tropical twist.”
FruChocs White Choc Pineapple is now available in Coles, Drakes Supermarkets, The FruChocs Shop (Glynde, McLaren Vale, Hahndorf) and online in 135g bags for RRP $7.00.
