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The company behind Cobs Popcorn has released a new range of potato chips.

Cobs Hip Chips are made from potato, rice and corn, and are produced using a unique heat expansion process, according to Cobs.

The chips are made using sunflower oil and premium seasonings made from natural ingredients.

Cobs co-founder Ravit Walys says the chips deliver a strong crunch.

“Many traditional commercial chips are fried in oil, which masks the flavour of the chip and can create an oily texture,” he says.

“Cobs Hip Chips use hi-oleic sunflower oil and heat expansion to create a more delicious and healthier chip than most current commercial offerings.”

7-Eleven stores have picked the product up in flavours of tomato, cheese and olive, and sweet chili and sour cream. Two additional flavours, smokey chipotle and beetroot, and salt of the sea are also sold at independent grocers.

Sold in a 90g size, Hip Chips have an RRP of $3.45.

Cobs also recently released a range of ‘Naked Corn Chips’ in cheese and sea salt varieties. In a 168g size, the corn chips have an RRP of $3.75.

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