• Vanguard Luxury Brands has added additive-free Flecha Azul Tequila to its portfolio, distributing the spirit into Australia.
    Vanguard Luxury Brands has added additive-free Flecha Azul Tequila to its portfolio, distributing the spirit into Australia.
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Vanguard Luxury Brands has welcomed additive-free Flecha Azul Tequila to its portfolio, distributing the spirit into Australia after successful launches in Mexico and Canada in 2023.

Founded by Mexican-American professional golfer Abraham Ancer and Mexican entrepreneur Aron Marquez, the tequila is crafted from 100 per cent Blue Weber Agave that is always harvested at full maturity and produced according to traditional methods at Orendain Distillery in Jalisco, Mexico.

Vanguard Luxury Brands head of sales Michael Cox said, “The best bars around the country will be getting their hands on this award-winning product, and our exclusive retail partnership with Coles Liquor for launch — who will be widely stocking three products — will see consumers gain direct access.”

Coles Liquor GM Mia Lloyd said, “This spirit has already has a huge amount of fans across the globe, and the launch into Australia comes as the country is experiencing a tequila boom, with sales across our stores almost doubling in the past five years, making it one of the fastest growing spirits in the market.” 

Flecha Azul Tequila produces a range of five handcrafted artisan tequilas.

The Blanco tequila is stored in stainless steel tanks. It has an approachable palate of spices, ripe fruit, and honey-sweet floral notes.

The Reposado maintains the bright character of the traditional Blanco but is aged six months in ex-Bourbon American oak barrels to add layers of citrus, gentle grassiness, praline, vanilla, and sandalwood.

Añejo is aged for 18 months in ex-Bourbon barrels – six months longer than industry standard – and delivers notes of rich maple, caramel, dried herbs, pineapple, and black pepper.

The triple-filtered Añejo Cristalino has the warmth of the traditional Añejo but is still light and soft on the palate, balancing notes of vanilla and dark chocolate.

Lastly, the Extra Añejo is tempered with gently extracted wood tannins for a balanced finish.

Flecha Azul Blanco ($120 RRP), Reposado ($130 RRP) and Añejo ($160 RRP), all of 40 per cent ABV are now available at select First Choice Liquor Market and Vintage Cellars stores.

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