Premium canned soft drink brand, Fever-Tree, is bringing its citrus-fresh spin to a beloved drink, with the launch of Lemon, Lime & Bitters.
Created specifically for the Australian market, the launch represents a strategic expansion of Fever-Tree’s premium adult soft drinks portfolio beyond traditional mixers and into the rapidly growing premium non-alcoholic space, as consumer demand for high-quality alcohol-free options continues to rise.
Fever-Tree’s Lemon Lime & Bitters is described as a vibrant and refreshing blend of Sicilian lemons, sun-ripened Mexican limes, and the depth of Angostura aromatic bitters. As with the company’s broader range, the product contains no artificial flavourings or sweeteners and is crafted using naturally sourced ingredients.
The result is a non-alcoholic beverage containing 19 calories per 100ml, offering a premium adult soft alternative that aligns with contemporary health-conscious preferences.
Fever-Tree head of marketing Australia, Caroline Wood, said the company has built its global reputation by premiumising the mixer category, launching the world’s first premium tonic water in 2005 and redefining expectations around quality and ingredient provenance.
“With the launch of Lemon Lime & Bitters, we are applying the same philosophy to Australia’s most iconic grown-up soft drink,” said Wood.
“Lemon, Lime & Bitters was the original sophisticated non-alcoholic drink, long before the category even had a name. As moderation becomes mainstream, we see a huge opportunity to elevate and reclaim it. Outside of the bar, no one has really excelled at how to deliver that crisp, balanced bitters finish consistently, and that’s exactly what Fever-Tree is built to do.
“The introduction of Lemon Lime & Bitters strengthens our position as a premium adult soft drink brand rather than solely a mixer company. It complements our existing tonic, ginger beer, soda and cocktail mixer portfolio, while unlocking incremental growth in the premium non-alcoholic segment,” she said.
Fever-Tree Lemon Lime & Bitters is available now across major grocery, liquor and independent channels nationwide including Coles Group, Woolworths Group and Dan Murphy's.
