Australian hard seltzer brand Fellr has added two new flavours to its core range, with Pineapple & Coconut and Mango flavours arriving in time for summer.
Fellr co-founder Andy Skora said the company’s focus on listening to what Aussie drinkers wanted, and the release of new and fresh flavours had seen Fellr rank as one of the fastest growing hard seltzers in the country.
“It is evident that more consumers are leaning towards this style of drink, as the ready-to-drink (RTD) market is going from strength-to-strength out performing beer, wine & spirits,” said Skora.
A recent report by Roy Morgan covering the data on Australians’ drinking habits revealed the consumption of RTD beverages was at an all-time high.
Roy Morgan CEO, Michele Levine said RTD’s were the standout performer of the last few years, and have kept increasing in popularity despite the easing of pandemic-related restrictions.
“Hard seltzers began to hit the Australian market in significant numbers in 2019, just before the pandemic struck, and these newer alcoholic products are still attracting an increasing array of customers,” Levine added.
16.7 per cent of Australians, (up 3.2 per cent points from a year ago), now drink RTDs in an average four weeks.
A deeper look into the RTD market in Australia shows the increasing popularity of seltzers over the last few years is continuing to drive the increasing consumption of RTDs generally.
Fellr says they have focused on flavour ‘from the outset’, recently winning two trophy’s, five golds and six silvers at international wine & spirits shows, including winning the world’s best brewed hard seltzer at The Spirits Business, Hard Seltzer Masters in London for its passionfruit flavour.
Fellr Pineapple & Coconut and Mango flavours will be available nationwide in national and independent retailers for RRP 4 pack of 330ml (4% ABV) $22.99.
