Fellr has added four new flavours to its range with the launch of its Fellr Double Alcoholic Soda range. Fellr Double is 6.5 per cent ABV, and 1.8 standard drinks per can, delivering a more intense flavour.
Fellr says the Double range will launch nationwide in a range of nationals and independents from August. Flavours include Green Apple, Lemon Squash, Raspberry and Passionfruit.
Fellr co-founder Andy Skora said the brand was looking to expand beyond the seltzer category.
“We saw an opportunity to expand beyond the seltzer category and tap into audiences that are looking for a more intense and full-bodied flavour without the sugar.”
Fellr Double responds to a growing trend in Australia towards low sugar lighter-style alcoholic ready-to-drink options.
According to a recent report by IBISWorld, the demand for low- sugar alcoholic beverages has increased significantly in recent years, with an increasing number of Australians looking for healthier options that still deliver on taste and quality.
Fellr Double will be available exclusively nationwide in national and independent retailers in August for RRP $24.00 for a 4 pack of 330ml (6.5% ABV), and RRP $53.00 for a 10 pack.
