The Coca-Cola Company brand, Fanta, is collaborating with Warner Bros. Pictures in a global partnership for the release of the film Beetlejuice Beetlejuice. From September, limited edition Fanta cans featuring the cast will be available in supermarkets nationally.
Warner Bros. Pictures executive vice president of worldwide marketing, Dana Nussbaum, said the company was proud to partner with Fanta on Beetlejuice’s return to the big screen.
“Fanta is a brilliant collaborator and has delivered a truly inventive spin on their product, with a limited-edition packaging that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation,” said Nussbaum.
The specially designed cans feature characters from Beetlejuice Beetlejuice, with each character on a different Fanta flavour.
- Orange and Orange Zero Sugar – Astrid (played by Jenna Ortega)
- Strawberry Zero Sugar - Lydia Deetz (played by Winona Ryder)
- Pineapple Zero Sugar - Beetlejuice (played by Michael Keaton)
Coca-Cola Australia senior marketing director, Kate Miller, said that the Fanta brand has always been about embracing fun, vibrant, and playful moments.
“Teaming up with Beetlejuice Beetlejuice was a natural fit for us, as both our brand and the film celebrate creativity, mischief, and the unexpected,” said Miller.
“There’s more to come with this iconic partnership, —keep an eye out for more thrilling surprises and exclusive experiences as we get closer to Halloween."
The limited-edition Fanta designs will be available in selected retailers from September.
