Beverage brand Seoul Tonic has begun a trial partnership with Endeavour Group, which will begin stocking Seoul Tonic across New South Wales and Victoria.
Seoul Tonic is based on a seventh-century remedy for hangovers, anti-inflammation and overall wellbeing and combines the juice of two whole Korean pears with hovenia dulcis (oriental raisin).
Seoul Tonic Founder and CEO Sophie Hood said, “Having our bespoke, all-Korean product in BWS and Dan Murphy’s outlets is an incredible opportunity to get more Australians making proactive decisions around their drinking habits. We’re excited to help people keep their health up, while letting their hair down.”
Launched in late 2022, the Endeavour Group partnership brings Seoul Tonic’s total tally of stockists to over 150.
The Sydney-based business sources its bespoke product direct from Gyeongju, South Korea.
