El Toro Tequila is shaking up holiday gifting with the launch of its limited-edition, single-serve cocktail kits, Pocket Cocktails.
Each kit features El Toro Blanco Tequila paired with premium mixers for a perfectly balanced serve, no bartending skills required.
Senior brand manager, Michael Newbold, said gifting season often sees spirits bundled with a cheap cocktail shaker.
“We wanted to do something that stood out – fun, cheeky, and that actually solves a problem: what do you buy a coworker you’ve only spoken to twice for a $15 Kris Kringle?” Newbold said.
The range debuts with two tequila classics:
The Emergency Margarita – El Toro Blanco Tequila with Cawsey’s Margarita Mix for an instant, refreshing pick-me-up. Just shake with ice and serve; and
The Pocket Paloma – El Toro Blanco Tequila and Bickford’s Grapefruit Cordial, offering the perfect balance of citrus and sweetness. Simply pop, pour, top with soda, and enjoy.
“These products are a bit of fun, but we take the drinks seriously,” Newbold says. “Follow the steps and you’ll have a bar-quality cocktail every time. Pocket Cocktails are about breaking convention – proving you can have a serious drink without all the kit.”
El Toro Pocket Cocktails are available from Dan Murphy’s nationwide and select BWS outlets for $15 each or two for $25.
