To celebrate Drumstick’s 60th Birthday, Peter’s has partnered with Clean Up Australia, launching three new inspired flavours, pledging $250,000, and calling upon fellow Aussies to help join in on Clean Up Australia Day via a Clean Up Our Summer campaign.
The new flavours pay homage to a summer location, and include: Clean Up Our Beaches Hokey Pokey; Clean Up Our Parks Choc Cookie; and Clean Up Our Rivers Vanilla Caramel Choc Chip. Each flavour also extends the invitation to clean up on back of pack.
To participate in Clean Up Our Summer, the QR code on the pack can be scanned to open Drumstick's Clean Up Australia site to sign up for a free Clean Up Australia kit and join the event on 5 March.
Drumstick’s Clean Up Our Summer range is now available at all major supermarkets, and Choc Cookie exclusively available at Coles.
