Family-owned distillery Innovation Beverage Group has launched Drummerboy, a range of five non-alcoholic spirits made from local ingredients.
Featuring a line-up of five libations that are made at the distillery in Western Sydney, Drummerboy uses a blend of essences, extracts, and distillates to produce full flavoured, non-alcoholic spirits.
The range features London Dry – a gin replacement, American Dark – a bourbon replacement, Mexican Agave – a tequila replacement, Italian Rosso – a vermouth replacement, and Italian Aperitivo – a spritz replacement.
Drummerboy managing director Sahil Beri said that non-alcoholic spirits had suffered in taste and quality.
“We’ve invested significantly in innovative technology and craftsmanship to deliver a superior tasting experience versus other non-alcoholic options.
“The conversation around non-alcoholic spirits and ‘going dry’ has changed. It’s no longer about restricting yourself; it’s about rewarding yourself and making better choices - our goal with Drummerboy is to enhance life with memorable liquids that go far beyond outstanding flavour,” said Beri.
Drummerboy is available in a 700mL size for $45.00 and a 200mL size for $20.00 and can be purchased online and will soon be rolling out nationally across major retailers.
