Close×

Family-owned distillery Innovation Beverage Group has launched Drummerboy, a range of five non-alcoholic spirits made from local ingredients.

Featuring a line-up of five libations that are made at the distillery in Western Sydney, Drummerboy uses a blend of essences, extracts, and distillates to produce full flavoured, non-alcoholic spirits.

The range features London Dry – a gin replacement, American Dark – a bourbon replacement, Mexican Agave – a tequila replacement, Italian Rosso – a vermouth replacement, and Italian Aperitivo – a spritz replacement.

Drummerboy managing director Sahil Beri said that non-alcoholic spirits had suffered in taste and quality.

“We’ve invested significantly in innovative technology and craftsmanship to deliver a superior tasting experience versus other non-alcoholic options.

“The conversation around non-alcoholic spirits and ‘going dry’ has changed. It’s no longer about restricting yourself; it’s about rewarding yourself and making better choices - our goal with Drummerboy is to enhance life with memorable liquids that go far beyond outstanding flavour,” said Beri.

Drummerboy is available in a 700mL size for $45.00 and a 200mL size for $20.00 and can be purchased online and will soon be rolling out nationally across major retailers.

Packaging News

The former CEO of Australian Packaging Covenant Organisation (APCO), Brooke Donnelly, has been appointed as general manager, Sustainability at Coles Group, and will start in the role on 3 October.

Digital flexibles packaging print producer ePac will build a second plant in Australia or New Zealand within 18 months, with the location yet be decided.

Orora’s Australian packaging operation delivered what the company said was a robust result for the financial year, with glass finding new markets, but it was in the US where the big growth took place.