In support of Sydney’s Mardi Gras and Australia’s LGBTI community, Darrell Lea has released a limited-edition Liquorice Allsorts pack.
For the first time in its almost 100-year-history, the confectioner has changed the name to Darrell Lea Loves Allsorts as part of its efforts to promote inclusivity and diversity.
A percentage of sales from each limited-edition pack will be donated to QLife, a free and anonymous phone and webchat service for people needing support on sexuality, identity, gender, bodies, feelings and relationships.
Darrell Lea senior marketing manager Aimee Cutajar said, “As a business we strive to make it better, not just in the products we make but how we impact our community.
“From supporting farmers in Ghana by purchasing sustainably sourced cocoa, to protecting the rainforests and orangutans by not using palm oil. Now we can make things a little better closer to home.”
The limited edition 270g packs are available in February or until sold out from supermarkets and convenience stores for $4.40 RRP.
