Lion has introduced a new sparkling cold brew coffee under its Dare brand. It taps into the ‘better-for-you’ trend, with the range made with no sugar and containing only seven calories per bottle.
The Dare Sparkling Cold Brew Coffee range comes in three flavours – Original, With Vanilla and With Citrus – and is made with purified sparkling water.
Lion Dairy & Drinks marketing and innovation director Darryn Wallace said consumers want more choice and introducing the new product responds to what fans expect.
“We believe in providing consumers with choice, and this new product offering is a great way to offer more options to suit their needs at the time of purchase,” said Wallace.
“This is providing a lighter, refreshing beverage, without the sugar and with the functional benefit of a pick me up from the cold brew coffee.”
The new Dare Sparkling Cold Brew Coffee range will be available in the chilled sparkling drinks section across Queensland independent grocery and selected convenience stores.
