Dare Iced Coffee has announced its entire range is now Rainforest Alliance (RFA) Certified. While Dare has always been made with real coffee beans, the certification honours a new era of ethical coffee drinking for consumers who are looking to make better choices.
The range will now feature a refreshed pack design, with RFA’s frog seal of approval.
To help showcase the announcement, Dare drinkers can scan an on-pack QR code to be transported into a virtual rainforest, allowing Australians to enjoy an augmented reality experience.
Dare senior brand manager Adelle Cosgrove said The RFA certification is just the first step in Dare’s sustainability journey, with more to come in 2023.
“With the new Rainforest Alliance frog seal on Dare, you can be confident that you are supporting a product that utilizes coffee beans that have been grown, harvested and produced in a sustainable way from certified farms and forests.”
“From next year, Dare bottles will start being made with recycled plastic, helping Bega Group meet its Australian Packaging Covenant Organisation targets ahead of the 2025 goal,” said Cosgrove.
