Bega Group brand, Dare, has released its most concentrated ready-to-drink iced coffee yet, with the release of Dare Charged.
According to predictive analytics company Circana’s Australian Convenience Scan, Dare is Australia’s number one RTD coffee brand, and is proudly Australian owned and made. Dare Charged is its latest innovation, targeting those who need a serious coffee kick, while maintaining a blend of strength and smoothness.
The brew packs 200 mg of caffeine into a 240ml grab-and-go can, equivalent to 2.5 cups of instant coffee. Available in flavours Strong Latte, Salted Caramel Latte, and Mocha Latte, Dare Charged delivers a big caffeine kick powered by 100 per cent Arabica coffee.
Bega Group iced coffee marketing manager, Adelle Cosgrove, said Dare Charged is a total game-changer for Australians needing a caffeine kick.
“Whether it’s first thing in the morning, powering through a busy day, gearing up for a night out or if you just need a little extra pep to your day, we know Aussies love their iced coffee strong, smooth and delicious – and Dare Charged is exactly that,” said Cosgrove.
It’s deliciously potent, low on calories and made with Arabica coffee. It’s all beans, no bull.”
Dare Charged is now available at petrol, convenience, independent groceries and local trade nationwide and will be available at Coles Supermarkets from early May.
