South Australian winery, St Hugo Wines, has expanded its range created in partnership with eight-time Formula 1 Grand Prix winner and winemaker in training, Daniel Ricciardo – launching Enchanté Rosé as the latest addition to DR3 Wines.
Described as vibrant, playful, and magnetic, the uniquely Australian rosé is designed for those who love to celebrate life’s special moments. Showcasing bright red berry flavours and floral notes, it delivers a crisp, clean finish, perfect for long afternoons and sun-soaked gatherings.
The name ‘Enchanté’, meaning ‘pleased to meet you’ in French, aims to reflect Ricciardo’s welcoming personality.
“My friends and I would say ‘enchanté’ instead of cheers just to sound sophisticated,” said Ricciardo.
“The reality of doing this now, over a glass of Enchanté Rosé, my latest wine in partnership with St Hugo, blows my mind. I’m happy to say that the future is looking rosé and I am living my best Enchanté life.
“I’ve always believed that wine should be fun, accessible, and memorable. With Enchanté Rosé, we’ve created something that captures that essence,” he said.
The label features a 3D chrome rose with metallic petals, inspired by Ricciardo’s own rose tattoo.
To celebrate the launch, Ricciardo and St Hugo partnered with Dan Murphy’s to bring Enchanté Rosé to the nation.
“We’re all about bringing the most exciting and innovative wine experiences to our customers,” said Dan Murphy’s managing director, Agi Pfeiffer-Smith.
“Partnering with St Hugo and DR3 Wines for Daniel’s launch of Enchanté Rosé is a real podium moment for us as it brings the fun, flair and a bit of cheekiness to the table.”
Enchanté Rosé is now available at Dan Murphy’s nationally for RRP $40.
