Sanitarium has launched a dairy-free solution for its popular Up&Go breakfast drinks, as it meets demand for Australians looking for plant-based alternatives.
New research commissioned by the company found that around three-quarters of those surveyed (72 per cent) said they would “give up something they love for a whole week if it meant they could enjoy their favourite dairy products without fear of suffering for it later”.
Around 24 per cent admitted to eating dairy while out in public to hide their dairy-free needs, as well as seven in 10 saying they have a “suspicion that people think they are actually lying about their need to be dairy free”.
Sanitarium senior brand manager Jaemes Tipple said the findings led the creation of a people-powered dairy-free solution.
“While it's known that more and more Aussies are turning to dairy-free lifestyles either out of necessity or out of choice, our research brought to life some hard-hitting realities of what it means to be someone who follows a dairy-free lifestyle today,” said Tipple.
“With our new Up&Go Dairy-Free, they don’t need to compromise; it contains all the goodness of original Up&Go and the same great taste.”
Up&Go Dairy Free has protein, fibre, 10 vitamins and minerals – including calcium and vitamin B12 – “which are important nutrients for people following a dairy free/plant based diet”.
The new range comes in Choc Ice and Vanilla Ice flavours, and is now available in supermarkets nationwide.
