Bega Group has launched a new High Protein Milk through its Dairy Farmers brand, delivering 18g of high-quality dairy protein per 300ml serve – the highest of any dairy milk on the market.
For the first time since 2020, dairy milk sales are back in growth, as more Australians embrace protein-rich diets. Plant-based milk drinkers are returning to dairy, recognising its natural nutritional benefits.
Products with high protein content have surged in popularity by over 23 per cent in the past year, inspiring changes at the supermarket shelf in the yoghurt, snack bars, and smoothie aisles – including the recent successful launch of Dairy Farmers Protein Smoothies.
However, the uptake of high protein products through regular milk has lagged behind this growth. With nearly all Australians acknowledging protein’s health benefits, this new product makes it easier to integrate protein into everyday routines – whether in coffee, smoothies, cereal, or cooking.
Bega Group nutrition group manager, Katrina Strazdins, said dairy foods are one of the easiest ways to consume proteins that the body is able to absorb and use, better than many plant-based sources.
“Dairy Farmers High Protein milk is also high in calcium, so as part of a balanced diet it’s a great option not just for keeping bones strong, but also for maintaining muscle, and helping with recovery after exercise through the benefits of protein,” said Strazdins.
Dairy Farmers High Protein Milk will be available in Coles stores across New South Wales, Victoria, and South Australia from 14 July.
