Dairy Farmers has launched its first flavoured A2 protein milk, sourced from free-roaming and pasture-fed cows. The flavoured milk also has 25 per cent less sugar than regular chocolate milk.
The new Dairy Farmers A2 Goodness Chocolate Flavoured Milk taps into the popular A2 protein milk market, offering consumers 300ml mand 1.5L pack sizes.
“Our vision is to deliver sustainable, enjoyable nutrition to help people live well, and to offer consumers a wide range of delicious and nutritious products to suit their tastes,” said Lion Dairy & Drinks marketing and innovation director Darryn Wallace.
“We know how popular A2 protein milk is, so it’s a natural fit for our iconic Dairy Farmers brand to offer consumers greater choice, starting with our Australian-first fresh A2 chocolate flavoured milk.”
Dairy Farmers A2 Goodness Chocolate Milk is available now at Coles and independent retailers across VIC, NSW and ACT.
