Orlando Wines brand, Jacob’s Creek, has launched a fresh and fruity addition to its existing Le Petit range, aimed at a younger demographic looking for crisp and light varietals.
Jacob’s Creek will be one of the brands acquired by Accolade Wine parent company, Australian Wine Holdco Limited, after its acquisition of Pernod Ricard’s Australian wine portfolio is finalised.
Jacob’s Creek Le Petit Pinot Gris 2023, joins Le Petit Rosé, which became the number one rosé in Australia in its first year of release, according to IRI market research in 2018.
Currently, 25–34-year-olds consume significantly more rosé wine than any other group, which is why the Le Petit range was born.
The wines aim to be approachable with vibrant flavours, with fruit sourced from premium regions, embodying an Australian take on joie de vivre.
The Jacob’s Creek Le Petit Pinot Gris 2023 is made with a light touch and shows generous, elegant fruit with a floral texture and citrus finish. It is available nationally at liquor retailers for RRP $18.
