Coopers Brewery has released its first non-alcoholic beer to meet consumer demand for beer with no or low levels of alcohol (NoLo). Coopers Zero will be added to the permanent product range for the brand.
Research from Circana found NoLo was the fastest growing beer category in Australia, exceeding light beer in volume and retail value.
Coopers managing director, Michael Shearer, said the company’s own research by TRA found younger Australians – aged 18-44 – are twice as likely to consume NOLO beverages compared to those aged 45 plus.
“More and more Australians want a beer/life balance. We set out to develop and deliver a great-tasting, full flavoured beer to cater for Australians seeking to lower their alcohol intake or switch up their drinking habits,” Shearer said.
Coopers Zero has 49 calories and less than 0.5% ABV. It has a balance of subtle hop aroma and moderate bitterness and has been brewed from Coopers Pale Malt, Crystal Malt and Malted Wheat, to pour golden with a crisp, smooth finish.
“Our brewing team were determined not to compromise on the renowned quality and taste of a Coopers beer.
“The result is a refreshing, easy-drinking beer with moderate bitterness – a non-alcoholic option brewed in the traditional style, and which suits all drinking occasions,” he said.
