Coles will launch lamington hot cross buns in stores in the lead up to Easter, following a survey which revealed 54 per cent of consumers would enjoy a lamington-flavoured bun.
The limited edition range will be made with chocolate and studded with milk chocolate chips, combined with toasted shaved coconut chunks and soft raspberry jellies.
Coles senior category manager Freddie Hancock said customers are becoming increasingly open to new flavours when created right.
“We know Australians love traditional products that have a nostalgic pull but with a modern-day twist – and we think we’ve got a winner here with our new lamington hot cross buns just in time for Australia Day,” he said.
“We’re always listening to customer feedback to determine new product launches, and it’s important for us to have some fun with flavours and shake up the hot cross bun market to give customers something they’ve never had before, but ultimately it has to taste great.”
Coles has already sold more than 11 million hot cross buns since becoming available from Boxing Day, with the new lamington hot cross buns available from this week in 700 stores across the country.
The lamington hot cross buns come in a four-pack for RRP $3.50.
