Coles is helping to raise funds for Australian charity Hospitals United for Sick Kids, with the launch of new range, Mum’s Jam, in raspberry and strawberry flavours.
The new Mum’s Jam is an extension of the Mum’s brand, building on the fundraising efforts of the Mum’s Sause pizza and pasta sauces, which have raised more than $3 million for Hospitals United for Sick Kids since 2019.
Coles general manager grocery, Leanne White, said the company was excited to support the cause, and to help consumers feel good about their purchase.
“Mum's Jam provides customers with an Australian made range and with a short ingredient list, it’s made to taste just like mum would make,” said White.
“We’ve seen how much the Mum’s Sause range has resonated with our customers with its value, taste and alignment to a worthy cause and we are excited to help raise further funds for Hospitals United for Sick Kids with Mum’s Jam, plus offer a quick, easy and delicious staple spread for families.”
The two new products, made in Australia with fruit sourced from Aussie farms and containing no artificial colours or flavours, are available at Coles for $4.00, with 50 cents from each jar sold donated to Hospitals United for Sick Kids.
Funds raised will be distributed to a Hospitals United for Sick Kids alliance partner in the state or territory where it was purchased to help children in hospitals get home to the things they miss. These partners include:
- The Common Good (an initiative of The Prince Charles Hospital Foundation) in Queensland
- Sydney Children’s Hospitals Foundation and John Hunter Children’s Hospital in NSW
- Perth Children’s Hospital Foundation in Western Australia
- Canberra Hospital Foundation in the ACT
- Monash Children’s Hospital in Victoria
- Women’s & Children’s Hospital Foundation in South Australia; and
- The Royal Hobart Hospital in Tasmania
Hospitals United for Sick Kids CEO, Nicky Bowie, said the money raised from the new Mum’s Jam will benefit its alliance of hospitals, foundations and paediatric services greatly.
“By choosing to buy a Mum’s Sause product, consumers have helped fund pediatric projects and treatments in every state and territory of Australia,” said Bowie.
“We’re very excited about the Mum’s range expanding into the spreads aisle to help give shoppers more opportunities to help sick kids get home to the things they miss.
“Every jar of Mum’s Jam sold helps make a difference—whether it's funding life-saving emergency equipment for kids or bringing medical care home thereby reducing the stress, cost, and disruption of hospital visits on sick kids and their families.”
