Close×

A nitrogen infused cold brew tea is turning the idea of iced tea on its head. Australian beverage company East Forged is winning awards around the world for its fizzy iced tea.

There are three flavour combinations that encompass the three pillars of tea – Green Tea & Pitaya, Black Tea & Yuzu and White Tea & Calamansi.

Founders Kym Cooper and Tania Stacey have extensive backgrounds in the tea industry with Stacey having won the World Tea Brewing Championship (Australia). They saw a gap in the market and East Forged is the result.

The tea looks like beer when poured, but its zero alcohol, low sugar content (less than 0.3 grams of sugar per can), and wellness attributes from pure leaf tea gives it major appeal in the growing non-alcoholic adult beverage category.

East Forged brews recently won the duo gold and silver medals at The Global Spirit Masters in the Lo/No Alcohol category, taking their total award wins to five medals in the last twelve months.

East Forged is available online from RRP $31.50 (6 pack).

Packaging News

The September edition of The Packaging Innovation Edit, presented by PKN in collaboration with ThePackHub, spans materials science, circularity and consumer experience, showing how innovation can occur at very different points in the packaging lifecycle.

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.