Made Group brand, Cocobella, has introduced Cocobella Hydrate, a coconut water based sports drink that provides natural hydration and electrolytes.
Established in 2010, Cocobella sources coconuts from sustainable plantations in Indonesia and Thailand to make its coconut based products, which include coconut water and yoghurt.
Hydrate is its newest product, a plant-based beverage made with a base of coconut water and boosted with natural electrolytes. It contains no artificial colours, flavours, or preservatives, and is made in Australia from at least 71% Australian ingredients.
Lauren Dragicevich, marketing manager for Cocobella, said the new drink aims to bring healthy competition to the sports beverage category.
“Our research found that artificial additives are a key barrier for Aussie consumers when selecting a sports drink and that an opportunity exists in the market for Cocobella to offer a natural rapid hydration alternative,” said Dragicevich.
“Cocobella Hydrate ticks all the boxes when it comes to sports drinks you can feel better about.”
Cocobella Hydrate is available in Raspberry and Tropical flavours in Woolworths stores nationwide, for RRP $4.
