Coca-Cola Amatil (CCA) has released a variety of PUMP water which includes electrolytes from coconut water.
PUMP+ natural electrolytes combines spring water with natural electrolytes from coconut water and 'a hint of lime'.
Designed for active consumers, the water is low in kilojoules and has no preservatives.
For the launch, CCA collaborated with New York-based Australian artist Nick Thomm, who created a series of contemporary and hyper-coloured PUMP+ street posters which will appear in urban locations across Sydney, Melbourne, and Brisbane.
The PUMP+ Keep Moving collaboration will also be announced with a behind-the-scenes video capturing the creative process, showcased via street and youth culture magazine Acclaim.
The product will also be a sponsor of walks across Adelaide, Brisbane, Gold Coast, Melbourne, Perth and Sydney.
In a first for PUMP, the company also created new packaging "to elevate its active credentials", with the 600mL pop-top PET bottles now featuring Nick Thomm's colourful artwork.
