Clean Collective jumps the Tasman

One of New Zealand's leading independent liquor brands, Clean Collective, is making an Australian debut – launching Tropical Passionfruit & Mango, Pineapple, and Pear & Elderflower vodka premixes.

Founded by Holly McGrath and Daniel Benoy, Clean Collective made waves in 2016 by introducing New Zealand’s first ‘better-for-you’ premixes. Now the brand has products available in over 1200 stores nationwide, and sold over 10 million cans in 2023.

McGrath is the creative director and leads innovation, working closely with food technologists to develop new flavours, while Benoy oversees sales and distribution.

Clean Collective makes premixes with no sugar, no carbs, and no preservatives. The products are made with natural ingredients, and are vegan and gluten-free, brewed at two top breweries in New Zealand to maintain quality standards.

“As Kiwis with a business, Australia has always been on our radar as a promising market.
After launching Clean Collective and spotting a similar market gap as in NZ, we initially focused on our home market due to limited resources,” said McGrath.

“Now, after 7 years of growth, we believe it's the right time to take the leap. We’re confident in our unique product and brand and are starting with the NSW retail market. We'll also offer e-commerce options to reach other states as we expand. We’re ready and excited for this next step!”

The Clean Collective range is available for purchase online at cleancollectiveau.com and independent stockists in New South Wales, for RRP $19.99 in a four-pack and $49.99 in a mixed 12-pack. The rollout will be followed by an expansion across all states in Australia.