Robern Menz is taking its Violet Crumble chocolate to new forms, with the release of its Violet Crumble Caramel chunks this week, as well as collaborating with Krispy Kreme for the launch of two doughnuts.
The South Australian chocolatier has combined its golden honeycomb with caramel-flavoured white choc to create its new Violet Crumble Caramel chunks, and follows on from other variations of the Violet Crumble, including Violet Crumble Dark bar and bag released, as well as nuggets, an Easter egg and even a Gaytime.
“When we took ownership of Violet Crumble, and began producing it here in Australia, we had the freedom to innovate and trial different formats and flavours of the iconic bar to appeal to constantly evolving trends, and with Caramel we really did it, we’re onto a winner,” said Robern Menz CEO Phil Sims.
“It’s been a challenging year for all Australians, to say the least, and we know that our sweet flavour combinations offer some satisfying relief and escapism, bringing some fun back into the day and shattering cravings.
Violet Crumble will also be available as a Krispy Kreme doughnut range, available through OTR stores in South Australia.
The Violet Crumble Shatter is a double chocolate coated shell doughnut topped with shattered Violet Crumble and filled with a honeycomb cream filling, while the Violet Crumble Kreme is a “twist on the signature Krispy Kreme Original Glazed doughnut with a honeycomb glaze and topped with honeycomb kreme a large piece of the iconic Violet Crumble”.
“Our team has been working closely with Robern Menz over the past few months on developing and refining the products ready for launch to ensure that we capture what people love most about Krispy Kreme and Violet Crumble in the new doughnuts,” said Krispy Kreme SA general manager Mark Higginbottom.
“These new products are 100 per cent South Australian with the Violet Crumbles manufactured at Robern Menz’s factory in Glynde and the doughnuts are made at our factory store at West Croydon.”
Violet Crumble Doughnuts will be sold individually or in a four-pack in all 150 OTR stores across South Australia, while Violet Crumble Caramel will be available nationwide in Woolworths stores and online at an RRP of $4.40.
