Cadbury Australia has launched its latest chocolate shaped character: the Caramilk Wallaby, created to represent the country’s love and involvement in sport.
The new wallaby character will feature Cadbury’s iconic Caramilk caramelised white chocolate in a share pack of 12.
Caramilk Wallaby will be available exclusively in Australia, with Cadbury saying it is set to be the portioned snack of choice for this year’s sporting season.
Mondelez International vice president marketing ANZ Paul Chatfield, said the wallaby character was an ‘intrinsic Australian character’.
“We are so excited to be introducing a new Cadbury character to Australians. We know the Wallaby is such an intrinsic Australian character, with deeply ingrained roots in sport, and nothing reflects Aussie’s love for sport more than our prized Wallabies and Wallaroos rugby teams,” said Chatfield.
As a sponsor of the Australian National Rugby Union Teams, the Wallabies and Wallaroos, Cadbury has marked the character announcement and its link to rugby and sport through a creative content piece starring Wallabies player, Mark Nawaqanitawase.
The Caramilk Wallaby is available on supermarket shelves nationally. The new share pack, featuring 12 individually wrapped 12g pieces of Cadbury Caramilk caramelised white chocolate, is available from all leading retailers.
