Cadbury Australia has launched a new block range: Cadbury Slices, inspired by bakery slices found in all corners of Australian towns and cities, featuring Crackle, Hedgehog and Mint Creme flavours.
Sporting icon, Ian Thorpe has joined the marketing campaign, spreading the word of the first three flavour variations - Cadbury Dairy Milk Slices Crackle, Cadbury Caramilk Slices Hedgehog, and Cadbury Old Gold Slices Mint Creme.
The Dairy Milk Slices Crackle features milk chocolate, rice crisps and toasted coconut;
Caramilk Slices Hedgehog is made with caramelised white chocolate and almond pieces, toasted coconut and rice crisps; and the Old Gold Slices Mint Creme is made with 45 per cent cocoa, generous chunks of dark chocolate, peppermint flavoured creme and crispy mint pearls.
Thorpe says, “Slices are so universally recognised here in Australia, and there is nothing quite like a slice from an Aussie bakery. I can’t wait to take a few blocks with me the next time I head overseas to share with my mates and keep spreading the word of these iconic Australian treats.”
The first three flavours in the Cadbury Slices range are available in blocks nationwide across all major supermarkets for RRP $5.50.
