Cooee Native Superfoods brand, Bunji, is rolling out its range of dog kibble and treats across 70 Ritchies Supermarkets – lifting total distribution to more than 200 independent supermarkets nationwide within the month.
The Bunji range is inspired by classic Australian home cooking, with flavours including Roast Beef and Bush Rosemary Pie and Nana's Lamb and Saltbush Stew. Products are made in Inverell, NSW, using Australian ingredients. The native botanicals used across the Bunji range, including saltbush and bush rosemary, are sourced directly from Indigenous growers and communities.
Cooee founder and CEO Terri-Ann ‘Tezzi’ Daniel, a Wiradjuri woman, said the move into Ritchies was a natural fit.
“Bunji came from the same place as everything we do at Cooee. Making products that people can trust and feel good about bringing into their homes,” said Daniel.
“We're building a business that connects people, products and place. Bunji brings that same thinking into pet care. Ritchies has a strong connection to community and a long history in Australian retail. It's the right home for Bunji.”
The Indigenous-owned pet food brand is built on native Australian ingredients, with the expansion supported by Cooee’s acquisition of Adelaide-based ingredients company, Creative Native Foods, in December.
Ritchies CEO elect, Wayne Harrison, said the retailer was pleased to welcome Bunji into its stores.
“Cooee is an Indigenous-owned business with a clear sense of purpose, and that’s something we value,” said Harrison.
“Our customers are looking for quality products with a genuine story behind them, and Bunji delivers on both. Backing Indigenous-owned suppliers like Cooee aligns with our long-standing commitment to community, and through this partnership, we’re proud to support Indigenous farming initiatives that flow benefits back to the growers and communities behind these products.”
The Bunji range available at Ritchies includes four SKUs across kibble and treats, with 400g treat packs and 3kg kibble bags. Stock is rolling into Ritchies stores now, with a staged rollout across the full Ritchies network in the coming weeks.
