• In relaunching the iconic choc top, Bulla included a maple caramel flavour in the range. Image: Bulla
    In relaunching the iconic choc top, Bulla included a maple caramel flavour in the range. Image: Bulla
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Bulla Family Dairy is giving movie-goers another reason to get back to the cinema with the launch of its revamped movie favourite, the choc top, made with creamy Murray St ice cream.

After 20 years of movie magic, an award-winning cinema favourite, loved by Aussies is getting a revamp. The Bulla Murray St Choc Top range featuring five of the most delicious flavours, will hit participating cinemas nationwide from June 30, 2022.

Proudly Australian made and owned, crafted with fresh locally sourced milk, cream and free range egg yolk, the Murray St Choc Top range is available in Vanilla Bean, Boysenberry Swirl, Cookies & Cream, Mint & Cookies, and Caramel Maple.

Bulla’s head of marketing Andrew Noisette said the launch of the Murray St Choc Tops comes with the resurgence of cinemas across the country in a post-pandemic era.

“We’ve spent the last two years perfecting the recipe and flavours of the choc top range; when cinemas came back in full force, we wanted to have the best choc top we could make in the hands of movie goers across the country - it really is an incredible product; the team has done a phenomenal job,” said Noisette.

Bulla’s Murray St Choc Tops are available now only in participating cinemas.

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