Suntory Boss Coffee has launched its new Café range, a larger, resealable iced coffee designed for ‘sip and savour’ moments – available in Café Iced Long Black and Café Iced Double Espresso.
Created in response to consumer demand for something lighter and more real coffee, the new range offers a more refreshing, café‑quality experience that delivers ‘less milkshake, more real coffee’, using the same signature Japanese brewed‑hot, chilled‑fast technology that made the can range popular.
While the original Suntory Boss Coffee can range caters to quick consumption occasions, insights identified an opportunity for a larger, resealable format designed to be enjoyed over a longer period.
Suntory Beverage & Food Oceania head of Boss Coffee & future brands, Morgan Loveridge, said the company is challenging the packaged iced coffee status quo of overly milky by offering a more refreshing and smooth café style coffee.
“As iced coffee continues to grow in popularity, we identified an opportunity to introduce a larger, resealable ready to drink format that better suits longer consumption occasions,” said Loveridge.
“Suntory Boss Coffee prides itself on its unique Japanese flash brewed coffee, delivering a coffee that is closer to a barista made iced coffee than others in the market who rely solely on coffee powder and flavours for their coffee taste.”
Suntory Boss Coffee Café Iced Double Espresso 500 mL and Café Iced Long Black 500 mL are now available nationwide in supporting supermarkets, petrol and convenience stores.
