Big M is treating Victoria with a trip to the milk-bar, launching its limited-edition Hokey Pokey, and returning an old favourite to shelves: the Big M Blue Heaven.
Big M Hokey Pokey is inspired by the ice cream flavour made popular overseas, combining vanilla with honeycomb toffee flavours.
Big M senior brand manager Anne Scott said the release coincided with Australia heading into the warmer months.
“As we head into summer we’re excited to shake it up with the Hokey Pokey flavour - bottled for convenience the go, with a hint of nostalgia,” said Scott.
Last year, Big M returned the limited-edition Egg Flip to shelves, and this year, it is the vanilla and raspberry flavoured Blue Heaven’s turn.
The last time Blue Heaven was on offer was in 2021, it became the #1 selling new flavoured milk product in Victoria that year – and overtook Big M Strawberry in popularity.
“There is continuous love for Big M Blue Heaven, and we’re sure its return will be highly anticipated,” said Scott.
Big M Hokey Pokey and Big M Blue Heaven are available to shop in stores across Victoria for a limited time.