Australian beverage brand, Bickford's, has launched a new flavour in time for summer – Peach & Strawberry Premium Juice. The 1L bottle features the modern packaging that was rolled out across the entire Bickford’s product range in August, for the 150th anniversary of the brand.
Bickford’s Peach & Strawberry juice brings a fusion of juicy peaches and ripe strawberries in every sip, and is enriched with added Vitamin C, fibre, and calcium for a nutritious boost.
Bickford’s Group sales & marketing director, Chris Illman, said that the company has always been about combining tradition with contemporary tastes, and the Peach & Strawberry Premium Juice exemplifies this quality.
“Crafted with the finest quality fruits, this delightful blend captures the essence of summer, making it an ideal addition to any table,” said Illman.
“Our goal with this juice is to provide a product that seamlessly fits into the lives of our consumers, delivering exceptional taste while embodying the rich heritage and innovative spirit of Bickford’s - and we think we’ve done just that with the Peach & Strawberry flavour!”
Peach & Strawberry joins Bickford’s other premium juice offerings, including Cloudy Pear, Cranberry, Pure Cherry, and more.
The 1L Bickford’s Peach & Strawberry Premium Juice is available in Woolworths stores nationwide, and will be available in Coles from October 2024, for RRP $6.50.
