Korean cuisine company, CJ Foods Oceania, has launched its flagship brand, bibigo, into Coles supermarkets. Seven products will be available at Coles stores nationally, aiming to enrich consumers' choices with authentic Korean flavours and reinforce the growing influence of Korean culture in Australia.
With bibigo products already available at Woolworths, this new partnership with Coles boosts CJ Foods' presence in the Australian mainstream retail market to over half of all stores, a number that continues to rise steadily.
The launch features an exciting range of products that reflect Korea’s culinary heritage, including:
- bibigo Mandu Dumplings: Pork & Chives (525g), Vegetable & Corn (525g), Kimchi Flavoured (280g, Vegan).
- bibigo Rice Ball: Kimchi & Cheese (500g).
- bibigo Korean-Style Corn Dog: K-style Corn Dog (450g) and K-style Potato Corn Dog (400g).
- bibigo Sweet Waffle: Bung O Pang Sweet Red Bean Waffle (300g).
This is the first time bibigo’s rice balls and Korean street food, such as sweet red bean waffles and corn dogs, will be available in Australian mainstream retail.
CJ Foods Oceania managing director, Eugene Cha, said the continued rise of K-culture in Australia has created a platform for the company to introduce even more authentic Korean offerings to mainstream markets.
“We’re thrilled that bibigo products will now be available at Coles, allowing even more Australians to experience the rich, traditional flavours of Korea. Our aim is to make quality Korean food accessible and convenient for everyone,” said Cha.
