The Sydney-based Australian Bitters Co. has partnered with the organisers of Dry July to provide drink alternatives for those involved in the alcohol-free fundraiser.
Dry July invites participants to donate their time and energy to supporting people affected by cancer, and a popular drink during this period is Lemon, Lime & Bitters.
Australian Bitters has created a 'survival guide' as part of the partnership, including mocktail recipes using its products, and tips and tricks for surviving Dry July.
The company's bitters are handcrafted in Seven Hills, Sydney, and include 25 different aromatics.
There have been eight Dry July campaigns to date, involving more than 110,000 participants and raising over $24 million for cancer services in Australia and New Zealand.