Better Beer has welcomed Middy: a mid-strength beer with an alcohol content of 3 per cent and a silver medal at the 2023 Royal Queensland Beer Awards under its belt.
Better Beer CEO and co-founder Nick Cogger, said Better Beer's decision to introduce Middy into the range was driven by the brand's desire to cater to a growing market of beer drinkers who were looking for a lower alcohol option without sacrificing taste and quality.
“The mid or low strength alcohol market in Australia accounts for over 30 per cent of all beer sales.
“We definitely wanted exposure in this category as it is the one with the highest retention of consumers, meaning Mid Strength drinkers don't venture out of that strength often,” said Cogger.
In only 12 months, Better Beer has managed to generate over $55 million in retail sales value and sold more than 10 million litres, making it one of the fastest-growing beer brands in Australia.
Better Beer Middy is available at Dan Murphy's and BWS stores nationwide. The mid-strength beer is packaged in 355mL cans and comes in two pack sizes - a 24-pack with an RRP of $47-50 and a 6-pack with an RRP of $16-16.50.
