Mars Wrigley Australia and Bega Group have partnered to introduce a range of new flavoured milks to chocolate enthusiasts. The confectionery brand has incorporated the taste of its iconic Mars bars and Maltesers chocolates into new flavours of Big M and Dairy Farmers fresh Australian milk.
Big M Mars Bar and Dairy Farmers Classic Mars Bar are inspired by the taste of soft nougat, slathered in caramel and covered in milk chocolate. Big M Maltesers and Dairy Farmers Classic Maltesers are smooth and creamy flavoured milk products, reminiscent of the crunchy malted centre of Maltesers.
Bega Group senior brand manager of flavoured milk, Anne Scott, said the Dairy Farmers release is a major milestone for the brand, as it celebrates its 125th anniversary in 2025.
Source: Bega Group
“We’re thrilled to be adding to the celebrations with the launch of our Mars inspired flavoured milk collaborations, a proud milestone for our masterbrand and Dairy Farmers Classic,” said Scott.
“It’s (also) an exciting time for Big M as we give Victorians new ways to enjoy our products, and we can’t wait to see the reaction when customers finally get their hands on the delicious Big M Mars Bar and Maltesers inspired flavoured milks.”
Dairy Farmers Classic Mars Bar inspired 500ml bottle and Dairy Farmers Classic Maltesers inspired 500ml bottle are now available in Queensland, New South Wales and South Australian supermarkets, independents and convenience stores for a limited time only.
Big M Mars Bar inspired 600ml carton and Big M Maltesers inspired 500ml bottle is now available in Victorian supermarkets, independents and convenience stores for a limited time only.
