Close×

US-based Athletic Brewing Co. is arriving to Australia with the launch of its two most renown beers, the Upside Dawn Golden Ale and the Run Wild IPA. 

The company has been creating its alcohol-free drinks since 2017 and is the first dedicated brewery and tap room towards non-alcoholic craft beer production in the US. It owns up to 50 per cent of the US craft non-alcoholic beer market.

Brewed with Vienne malt and a combination of English and traditional American hops, the Golden Ale contains aromas of floral and earthy notes. The 0.5 per cent ABV drink is vegan friendly and is 50 calories per serve.

Using a blend of five Northwest hops, the Run Wild IPA has a hint of bitterness which pairs with the malt body and is 70 calories per serve. 

The Athletic Brewing Upside Dawn Golden Ale and Run Wild IPA is available at Dan Murphy’s for RRP $19.99 per six pack.

Packaging News

Under pressure from shareholders to cut costs, Unilever has released a revised sustainability strategy that CEO Hein Schumacher describes as “unashamedly realistic”, while critics call it shameful.

Warwick Armstrong is the new managing director IPE Pack Oceania, joining the company with a wealth of experience in the Australian packaging industry, and deep knowledge of equipment and materials.

The ACCC has instituted court proceedings against Clorox Australia, owner of GLAD-branded kitchen and garbage bags, over alleged false claims that bags were partly made of recycled 'ocean plastic'.