Frucor Suntory Oceania has launched Maximus Zero, its first zero sugar option in its best-seller flavour, Blue, as consumer interest in low and no sugar beverages continues to grow.
The formula retains the taste of the original product and will be available in the distinctive one litre bottle, catering to consumers seeking both quality and quantity.
Frucor Suntory Oceania marketing manager, nutrition and hydration Lisa Pearce, said the Maximus brand was choice oriented.
“Maximus is all about delivering choices to consumers for when they are looking for a thirst quencher. The launch of Zero is a proud moment for us, as it showcases our dedication to flavour innovation. With Zero, we're giving consumers an irresistible option that doesn't compromise on taste,” said Pearce.
Maximus ZERO is available nationwide across independent grocery, MSOs, and petrol and convenience stores.
