Building on the launch of Johnnie Walker Black Ruby, Diageo has released a ready-to-drink (RTD), Johnnie Walker Black Ruby Blackberry & Soda.
Available exclusively at Dan Murphy’s and BWS, the Johnnie Walker Black Ruby Blackberry & Soda is a twist on the classic Tom Collins. Light, vibrant and perfectly balanced between sweet and tart, it’s made for drinkers who want something refreshing with a little edge.
Diageo Australia Marketing and Innovation director, Sarah Shimmons, said it was a “bold step” for whisky.
“We’ve taken the iconic character of Johnnie Walker Black Label and reimagined it for a new generation, with a flavour profile and format that feel refreshingly modern,” Shimmons said.
The RTD is designed for those who wouldn’t normally reach for a Scotch, being part of the goal with Black Ruby to bring new drinkers into the whisky world.
Made in Australia, Johnnie Walker Black Ruby Blackberry & Soda is part of the brand’s broader ambition to grow the whisky category by reaching new audiences across the country.
