Continuing its centenary celebrations, Cadbury has released the Maker's Block Mint Chip, inspired and chosen by the chocolate-makers at the iconic Cadbury factory in Hobart.
The limited edition is a blend of Cadbury Dairy Milk Chocolate and candied mint pieces.
Cadbury vice president, marketing Paul Chatfield said the latest release was a tribute to Tasmanian Cadbury chocolate-makers, who he described as “a group of men and women who have played an incredibly important role in our success over the last 100 years.”
Thousands of Tasmanians have had a direct hand in making billions of Cadbury blocks over the last century, with today’s 450-strong team boasting more than 4000 years’ experience in chocolate-making and R&D.
Manufacturing manager Jamie Salter has worked at the Hobart factory for 35 years, and said that working with chocolate would never get old.
“It’s humbling to have worked with the Cadbury brand for so many years. I’ve always been proud to work for Cadbury, but never more so than in 2022 as we celebrate our 100th year of manufacturing in Australia.
“I’m often asked – do you ever get sick of chocolate? And the honest answer is no. One of the joys of my job is seeing our new products land on shelves and the excitement and satisfaction it sparks with the chocolate-makers at our factory, who work so hard to make Australia’s favourite chocolate,” said Salter.
“You don’t celebrate a century very often, so we asked them – what special-edition Cadbury block should we make that is worthy of a centenary celebration? Mint Chip proved the winner,” said Chatfield.
Cadbury Dairy Milk Chocolate Maker’s block is available at all leading supermarkets and convenience stores nationwide for RRP $5.
