West African flavour inspired brand, Coast of Gold, has launched its latest condiments, channelling a unique blend of slow-cooked hot peppers, herbs, spices and seafood in its Shito Pepper Sauce range.
A beloved sauce in Ghana, Shito is known for its smoky heat and rich flavour profile, and pairs well with a variety of dishes. All three of Coast of Gold’s individual varieties are available in a taster pack and as a value bundle.
Receiving Gold and Silver accolades from the 2024 Melbourne Royal Australian Food Awards, Coast of Gold’s Shito Pepper Sauce is now available in a sweet, smoky and spicy Hot variety (Silver award-winner), Medium heat, and via a 100 per cent plant based Mild (Gold award-winner) recipe.
Coast of Gold was originally founded during the Covid-19 lockdown period in the home kitchen of Ghana-born Sydneysider, Genevieve Muir.
After more than a year of perfecting the recipe via countless test batches made with the input of her family members scattered across the globe, Muir said she was humbled by the recognition to-date and has considerable aspirations for the ongoing growth of Coast of Gold.
“I didn’t set out to become a manufacturer, let alone an award-winner. Coast of Gold is essentially my labour of love,” said Muir.
“For me, Shito is more than just a sauce; it’s a cultural experience. We’ve crafted this sauce using traditional methods and premium-quality, ethically sourced ingredients to capture the essence of West African cuisine.
“It certainly took significant time to create the final recipe. Many of my family members contributed with opinions like ‘too much ginger!’ ‘Not enough ginger!’ because although very versatile, Shito is basically part of the deep-rooted culinary heritage of West Africa.
“I’m so pleased to have finally landed on the right recipe for the Australian market and I am so proud of the product,” she said.
In addition to the Shito Pepper Sauce range, Coast of Gold also produces a gourmet West African Suya Spice Rub.
Both Coast of Gold product lines – that is, the award-winning Shito Pepper Sauce and Suya Spice Rub – are manufactured in Australia at facilities in Victoria and New South Wales, with wholesale trade currently a significant element of the Coast of Gold business strategy.
“Authentic African foods with a modern twist is what Coast of Gold is all about. Each product is full of rich aromas, fierce full-bodied flavours, and prepared with intimate attention to detail to excite the senses, inspire culinary creativity, and elevate every meal,” said Muir.
The Shito Pepper Sauce range is available online at coastofgold.com.au and in more than 70 specialty food retailers across New South Wales, Victoria and Queensland from RRP $19.95.
