Starward whisky has launched its first ready-to-drink (RTD) canned cocktail range, drawing inspiration from its distillery bar in Port Melbourne.
There are three flavours:
- Starward Whisky, Tonic, and Juicy Ruby Grapefruit;
- Starward Whisky, Ginger Beer, and Zesty Orange; and
- Starward Whisky, Soda, and Tangy Finger Lime.
The Ginger Beer and Zesty Orange has already proven to be a hit, scoring a Gold Medal at the 2022 The Spirits Business Pre-Mixed & RTD Masters.
The RTD category is at an all-time high in Australia, with a recent report by Roy Morgan indicating that as many as 3.3 million Australians have consumed an RTD beverage in the last month.
Starward marketing director Brendan Moynihan is looking forward to the opportunities that the Canned Cocktail range brings in recruiting new people into the world of whisky.
“It was important to us that Starward’s Canned Cocktails offered something new to the category. We didn’t want to follow the rulebook and mix our whisky with expected flavours.
“We’re lucky to have a whisky that can mix with light and bright flavours, so well. This is why we have released our Canned Cocktails range in bright, fruity and highly refreshing serves. We know that consumers will be on the hunt for convenient yet delicious drink solutions this summer and breaking away from tradition with unexpected, yet highly refreshing serves could be key in recruiting a new wave of whisky drinkers.”
Starward’s Canned Cocktails are available for purchase as a single can, in a four-pack or as a slab in all Dan Murphy’s and leading BWS stores and from the distillery.
