Vegemite has launched a series of Christmas gift packs, giving consumers the chance to personalise their jars.

The Vegemite personalised jars are available individually for RRP $10.00 or in a series of packs, alongside a yellow Vegemite corduroy cap, kids’ bucket hats, or beanie.

“Happy little Vegemite socks” have also joined the merchandise, with each set including two pairs of socks in red and black.

“Whether you’re buying a gift for your grandma, your brother, your kid’s teacher or a colleague… we’ve got plenty of great gifts for all the Vegemite lovers in your life,” a Vegemite spokesperson said.

The Mitey Aussie Christmas range, along with more Vegemite merchandise, is now available online.


Packaging News

In its annual report on consumer trends Euromonitor International says sustainability, convenience and a new “phygital reality” are three developments that will influence business strategies.

The next interpack will take place from 4 to 10 May 2023, at the Düsseldorf Trade Fair Centre. It will be the first show since 2017, with last year’s expo first postponed, then cancelled, due to Covid.

Companies wanting to show their packaging and print wares to the world can now register for online event virtual.drupa, which is set to take place 20-23 April, in place of the now cancelled mega-show.